Maddy Hague | Graphic Design, Art Direction, and Styling


Studio Fleurette Branding

Studio Fleurette Branding

When my friend Dani wanted to freshen up the branding for her gorgeous floral design company, I was absolutely on board. She knew she wanted a clean brand that had handmade elements that reflected her stunning work, so we partnered together to create a logo type with a timeless sans serif type face and calligraphy by Jenna Hein. Along with the typography, I layered in a blush pink and peach water color wash and custom hand drawn floral illustrations to add an attention to detail that reflected what Dani puts into her own work.

In addition to the logo, Dani needed invoice letterhead, business cards, and a website. Because her old website was difficult for her to personally maintain and edit, we decided to have her use Squarespace. I customized her favorite template to suit her new brand and designed each of the content page wireframes.