Maddy Hague | Graphic Design, Art Direction, and Styling

GRAPHIC DESIGN & PRODUCT DESIGN

The It Bed Swag Bag Design

The It Bed Swag Bag Design

This bag was designed as a gift for attendees of Create and Cultivate, a professional blogger conference. Sleep Number's the itβ„’ bed was a sponsor of the event with its own display booth. The bags were stuffed with information about the bed and given out to anyone who visited the booth. The theme of the booth was "Recharge and Refresh", which what literal and figurative. Attendees could take a break on the bed between conference events while charging their phones (the "recharge") and drinking naturally flavored waters (the "refresh").

Because the core audience of Create and Cultivate is a millennial woman, we went for a trend-forward black bag with gold foil. The artwork is almost entirely custom typography (with the exception of the "AND") and reflected the theme of the booth. I complemented the custom typography with a moon and stars motif to link the phrase more closely with the idea of sleep and our bed.