Hello! I'm Maddy Hague.

I'm a creative leader with an extensive background in creative direction, art direction, and graphic design across digital and print channels.

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2023 Grad Integrated Campaign

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Q4 2022 Paid Social Transformation

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Shutterfly 2022
Holiday Catalog

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Invitation Design for Minted

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Target Wedding Registry Art Direction

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2022 Shutterfly x Kris Jenner Holiday Social

FAVORITE SELECTIONS FROM ALL CATEGORIES

Featured Work

I led the team to evolve the Grad look and tone to be more targeted to the parent and focused on one-stop shop messaging — which grew our Cards revenue by 4%, our Photo Books revenue by 15%, and our Party Decor revenue by 3%.

2023 Shutterfly Grad Integrated Campaign

CREATIVE LEADERSHIP

I built a dedicated Paid Social creative team weeks before Peak Season and developed a diverse creative program that increased ROAS on ads by up to 10x in less than 4 months.

Q4 2022 Paid Social Transformation

CREATIVE LEADERSHIP

Building on successes from the 2021 catalog, I led the team to streamline and evolve the creative in order to successfully preserve revenue despite a 50% page count reduction.

2022 Shutterfly
Holiday Catalog

CREATIVE LEADERSHIP

I combined my love of entertaining, illustration, and graphic design to create invitations for Minted beginning in 2014. This gallery includes some of my favorites.

Invitation Design for Minted

GRAPHIC DESIGN

As part of the award-winning Club Wedd registry refresh program, I art directed this series of images that were used on several program mailers in support of key product priorities.

Target Wedding Registry

ART DIRECTION

I led the internal creative team through concepting for our Paid Social KJ campaign, and had a heavy hand in post-production to save our footage. The result? Three high profile ads that drove a $13.11 ROAS on a $2 benchmark.

2022 Shutterfly x Kris Jenner Holiday Social

CREATIVE LEADERSHIP

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CREATIVE LEADERSHIP

GRAPHIC DESIGN

ART DIRECTION

Quotes & Kudos

... I have been blown away by not just Maddy's talent for design, but also her ability to grow and develop a team of "can-do" professionals who are motivated to produce the best creative possible. Maddy is a strong leader and thought partner. Always willing to go that extra mile, she makes sure to communicate effectively with both her team and partners.

NATHAN QUINN, MARKETING DIRECTOR

LINDSAY LITTLE, CREATIVE DIRECTOR

Maddy is highly skilled, extremely compassionate and the definition of a team player. She puts her all into every project, diving into solving business problems with confidence and attentiveness... she went above and beyond her role almost instantly, forging important connections with business partners.

Creative. Talented. Collaborative. Smart. Competent. Adaptable. Articulate. Brave.  Considerate. Proactive. I could go on and on. Maddy and I worked closely together in two different teams. Not sure how we could have done it without her. She is fantastic!

KIRSTEN O'CALLAGHAN, PRODUCER & PROJECT MANAGER

Maddy is such a stellar leader. She is a brave, supportive, and vocal advocate for her team and genuinely cares for those around her. She has a keen eye for creative direction, and offers poignant and thoughtful feedback on the work, which she tactfully and impressively manages across multiple departments. She has new ideas, nearly all of which succeed in making an impact in the work. She has overseen record-setting creative growth, and always seeks to do more, and better, at every opportunity.

CHRIS JONES, VIDEO EDITOR