Art Director: Maddy Hague
Photographers: Dan Delaney

PROJECT CREDITS

Sleep Number engages in a cyclical refresh of its lifestyle photography every two years. For the 2020 – 2022 update, I assumed a leadership role for two of the four photography sets in this expansive and high-profile endeavor. My responsibility included crafting comprehensive mood boards for both sets, each executed on-location at a local wedding venue. Anticipating constraints in altering the existing environment, which featured pre-established architecture and white wall colors, collaboration with our stylist was crucial to cultivate two distinctive yet Sleep Number-aligned looks.

Throughout the shoot, our focus centered on capturing genuine interactions and candid moments, harmonizing with the brand narrative of sleep as an integral aspect of a healthy lifestyle. In addition to emphasizing the importance of sleep, the lens captured wellness-related scenarios such as pregnancy and yoga vignettes.

about the project