Target Club Wedd Registry

For the 2010 refresh of Club Wedd, our team took a new creative approach: make the couple's registry real and relevant to them with a Target spin. Incorporating helpful tips and a photo aesthetic that they could relate to by being "perfectly imperfect", we helped our registrants personally identify with the program and feel less overwhelmed by the task of registering for their wedding gifts.


Photography by Kim Cornelison, Styling by David Anger, Photo Concepts and Art Direction by Maddy Hague.

Awards

AIGA Minnesota Design Award Winner
HOW InHOWse Design Award Winner